Explaining the role of 'suppliers' in an organization's microenvironment. Discuss the impact the supplier environment might have on the marketing of soft drinks.
Date Submitted: 11/08/2004 12:19:29
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1046 words)
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1046 words)
Written Summary Question: Explaining the role of 'suppliers' in an organization's microenvironment. Discuss the impact the supplier environment might have on the marketing of soft drinks.
Definition of suppliers: Firms and individuals that provide the resources needed by the company to produce its goods and services (lecture 3, p10). This includes materials and parts, capital items, supplies and service. (Diagram 1.4) The Role of suppliers Suppliers play a vital role in an organization's microenvironment. The relationship between …
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