Ethics within companies.
Date Submitted: 06/11/2003 19:41:01
Category: / Business & Economy / Marketing and Advertising
Length: 8 pages (2158 words)
Category: / Business & Economy / Marketing and Advertising
Length: 8 pages (2158 words)
Ethics within companies
Within this essay I will give my opinions on the statement, 'Companies do not have to be ethical, they are guided by the law; business ethics is an unnecessary consideration.' I will investigate two different organisations' responses to this statement in marketing and identify some other ethical issues. I will also analyse ethics within the marketing mix.
Ethics, in the broadest sense of the word, is rising to the top of …
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…companies views on ethics.
Bibliography Page
Websites
www.shell.com- website was used to collect information about the ethical issues of Shell.
www.coca-cola.co.uk- website was used to collect information about the ethical issues of coca-cola. Also a quote from Stephen Bayley was taken from the website.
Books
Principles of Marketing by Philip Kotler et al - used pages 43-76 for information on issues with the marketing mix and ethical issues within marketing
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