Ethics in marketing
Date Submitted: 05/07/2004 05:05:44
Category: / Business & Economy / Marketing and Advertising
Length: 15 pages (4179 words)
Category: / Business & Economy / Marketing and Advertising
Length: 15 pages (4179 words)
Ethics in Marketing
TABLE OF CONTENTS
Introduction1
Direct Marketing2
Tobacco Advertising6
Marketing Alcohol to Minors8
Marketing the Diet Industry9
Marketing Copyright Infringement11
Conclusion15
Appendix 117
Appendix 219
Introduction, Ethics in Marketing
Marketing and advertising plays a key role in a market society. The more competition there is, the more important marketing becomes. The Advertising Standards Authority states "no advertisement should mislead by inaccuracy, ambiguity, exaggeration, omissions or otherwise" (Wyburd, 1998, p. 43); all highly subjective criteria. There are many …
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…do not always include convenient distribution channels.
The medium is the marketplace.
Retail outlet is the marketplace.
Marketer controls product until delivery.
Marketer may loose control as product enters distribution channel.
Advertising used to motivate an immediate order or inquiry.
Advertising used for cumulative effect over time to build image, awareness, loyalty, benefit recall. Purchase action deferred.
Repetition used within ad.
Repetition used over time.
*Provided by (Schewe, 1998, p.391)
Ethics in Marketing 1
Ethics in Marketing 19
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