Essay Database

Environmental Analysis of McDonald's Introduction McDonald's is one of the most well-known brands in the world, and is associated with burgers and with American-style fast food throughout the world. The company changed the way that Americans--and indeed, much of the world--eats, but the company has also struggled in recent years. McDonald's relies on a vast network of franchisees, and has arranged to buy back franchises that cannot be sold. The company's stock price has plummeted …

…to significant market changes. The company has struggled with the remote, industry and operating environments, and has managed to alienate key stakeholders, including its customers, its franchisees and its stockholders. The company is attempting to mend some of these relationships, but has yet to demonstrate that the changes it intends to make are long-lasting, or that they are capable of restoring the flexibility that the company will need to thrive in this highly competitive market.