Entrpreneurship - What is an Entrepeneur? Starbucks CEO in the making.
Date Submitted: 09/12/2004 02:04:07
Category: / Business & Economy / Economics
Length: 3 pages (948 words)
Category: / Business & Economy / Economics
Length: 3 pages (948 words)
What is an entrepreneur? An entrepreneur is an individual who creates new business activity in the economy. They can create this new business by introducing a new product or by creating a new market for an existing product. But there is a big difference in being just an entrepreneur, and being a highly successful entrepreneur. There are certain characteristics that an entrepreneur possesses and employs, which makes him successful. Self confidence and determination are two …
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…about the secret to his success, Schultz recounts four principles: "Don't be threatened by people smarter than you. Compromise anything but your core values. Seek to renew yourself even when you are hitting home runs. And everything matters."
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Bibliography
Management, A Competency Based Approach, Hellreigel, Jackson, Slocum.
www. zeromillion.com, Stories of Entrepreneurs: Howard Schultz, National Commission on Entrepreneurship.
www.myprimetime.com
www.starbucks.com
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