Effects of Advertising Super Bowl: Football Game or Advertising Telecaster.
Date Submitted: 08/11/2004 06:29:08
Category: / Social Sciences / Communication Studies
Length: 5 pages (1499 words)
Category: / Social Sciences / Communication Studies
Length: 5 pages (1499 words)
The largest money-making industry in the United States today is advertising. During events such as the Super Bowl, companies pay large sums of money in return for thirty seconds of air time. Advertising is the act of promoting a product by informing the public of the products worth. As America progresses, the need for advertisement progresses as well. Companies must compete with one another in order to gain success. Television is the strongest medium to …
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…Won the Game. New Jersey: Bloomberg Press, 2004.
Rotzoll, Kim B. James E. Haefner. Advertising in Contemporary Society: Perspectives towards Understanding. 3rd ed. Chicago: University of Illinois Press, 1996.
Sann, Ted. Phil Dusenberry. Foreword. The Super Bowl of Advertising: How the Commercials Won the Game. By Bernice Kanner. New Jersey: Bloomberg Press, 2004. xvi-xvii.
"Super Bowl Remains Must-See Advertising TV." SBN¬ 3 May 2004. 3 May 2004 <http://www.sportsbusinessnews.com/index.asp?story_id=33076>.
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