ESSAY QUESTION: Use a semiotic analysis to discuss the ways that gender is represented in one of the images provided (Nescafe advertisement).
Date Submitted: 11/04/2004 05:39:36
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (741 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (741 words)
Semiotic analysis is useful for examining texts, to "unravel structures of meaning beyond mere presence or absence" (Van Zoonen: 74). In this essay semiotics will be used to discuss ways that gender is represented in a Nescafe advertisement published in CLEO. The idea of first, second and third orders of signification, as outlined by Liesbet Van Zoonen, can be used as one way to analyse this advertisement, by describing the literal elements of the image (denotation), …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…ircumstances of its use, ensures that the meaning of the text is never nor determined only by the features of the text itself." (Van Zoonen: 79)
This ad can be seen as a simple advertisement for Nescafè, featuring a popular celebrity, or can be interpreted further, examining representations of gender, culture and ethnicity.
BIBLIOGRAPHY
CLEO, Magazine, August 2000, p27.
Lecture Notes & Course Reader
Van Zoonen, L., Feminist Media Studies, Chapter 5: 'Media Texts and Gender', London, 1996.
Need a custom written paper? Let our professional writers save your time.