Donna Dubinsky. The business strategy of dubinsky led Apple Computer Inc. to become a major player in the computer industry
Date Submitted: 07/11/2004 02:32:31
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1277 words)
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1277 words)
Introduction
In dealing with change and how it affects the individual at a professional level, the Donna Dubinsky Case exemplifies the concept at its maximum. She has had a promising career: her goals and objectives have always been achieved and in many instances outwitted. She has had the support of her boss, Roy Weaver, since the day she arrived Apple Computers; and Weaver has expanded her responsibilities, challenged and rewarded her for her good contributions …
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…a successful career at Apple Computers, Campbell will give her the extension and a last opportunity to deliver a counterproposal under two conditions:
1.The deadline is final; if she doesn't deliver in 30 days she will leave the company.
2.If her proposal is not well received by the CEO, or she simply can't make her case clear, she will either have to comply and support the changes or resign.
Figure 1: Readiness-Capability Assessment Chart
Figure 2: Responsibility Chart
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