Donna Dubinsky and Apple Computer
Date Submitted: 06/03/2004 11:56:01
Category: / Business & Economy / Marketing and Advertising
Length: 2 pages (521 words)
Category: / Business & Economy / Marketing and Advertising
Length: 2 pages (521 words)
Donna Dubinsky and Apple Computer
Describes a major conflict within Apple Computer in 1985 over control of product distribution. The founder and chairman, Steve Jobs, proposed a new distribution process which would transfer many responsibilities away from distribution manager, Donna Dubinsky. Dubinsky believed, however, that this process would be practically and financially unworkable. Presents her defensive and unsuccessful conflict management, culminating in her threatened resignation.
This case deals with the recipients of change, that is the …
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…Director
Additional power, direct relationship with Jobs, ambitious confident
John Sculley CEO
Apple and Mac contension! Undermined by Jobs dual role?
Steve Jobs
Duel roles Chairman & GM for MAC
Entrepreneurial
Right to question status quo, right to consider JIT and request proposal
Change in focus to distribution cost why? Motives not communicated.
IBM competition? Mac sales down.
Taskforce compromise
Still questions Dubinsky's openness and decision making ability
What is the best proposal for Apple
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