Distribution Strategy
Date Submitted: 09/17/2004 04:28:24
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (876 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (876 words)
Introduction
The core of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald's fast-food restaurants in Australia. In other words, the aim is to discuss McDonald's distribution channel, the way this fast-food restaurant gets its products to the market. Nonetheless, this presentation will demonstrate that McDonald's distribution strategy is effective in many cultures. In the theory of marketing mix, place (distribution) determines where the product will …
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…effectively capture market and build international brand name based on hygienic, healthy, appetizing fast food consistently worldwide. Adopting market study and focusing on location of franchise, MacDonald's ensures market niche for food product distribution is a definite success story.
References
▪<Tab/>Kotler, P., Brown, K., Adam, S., & Armstrong, G., 2001, Marketing, 5th Edition, Pearson Education Australia, Frenchs Forest, NSW
▪<Tab/>http://www.mcdonalds.com
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