Distribution Channels at Clothing Retailer Hennes & Mauritz
Date Submitted: 02/05/2001 00:25:59
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (949 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (949 words)
Distribution Channels at Clothing Retailer Hennes & Mauritz
A key ingredient in retailing success is the strength of a company's distribution channels. Kerry Capell's (2002) Business Week article looks at Sweden-based Hennes & Mauritz's (H&M) sourcing and inventory management strategies and their reliance on distribution channel partners. H&M has developed a unique distribution channel strategy to compete with better entrenched retailers including Gap, Old Navy, Zara and FCUK.
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…Web at:<Tab/>http://www.fortune.com/fortune/subs/article/0,15114,395434,00.html
H&M. (2004). About H&M. HM.com. Retrieved August 23, 2004 from the World Wide Web <Tab/>at: http://www.hm.com/us/hm/facts_history/srt.jsp
Kotler, P., Armstrong, G., Brown, L. and Adam, S. (1998). Marketing. Sydney: Prentice Hall.
McColl-Kennedy, J.R. and Kiel, G. (2003). Services Marketing. Hoboken, NJ: Wiley and Sons.
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