Discuss the different strategies to manage products and services throughout the product life cycle with particular reference to mature products and deletion decisions.
Date Submitted: 03/23/2001 03:06:12
Category: / Business & Economy / Marketing and Advertising
Length: 12 pages (3356 words)
Category: / Business & Economy / Marketing and Advertising
Length: 12 pages (3356 words)
Introduction
It has been a well-established idea for many years that most of products follow a life cycle like living organisms passing through a cycle from born to death, but product life cycle itself is not unmanageable, and it depends on market actions very much. Appropriate management and strategic options can alter the shape and duration of a brand's life, which can result in the increase of current rate of sales.
The theory breaks the …
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