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The Marketing Environment consists of a complex set of interacting forces and influences outside the marketing department of an organization. The Marketing Environment affects the organization's ability to build and maintain mutually beneficial relationships with its target customers. Through continuous monitoring its Marketing Environment a company must be able to anticipate change and act in a pro active way rather than leaving it to a reactive reaction. It must also keep up to date by …

…Any organization needs to research such views and adjust each of the 4P's accordingly. Technological Forces A new technology implies new market opportunities for some organizations and threats for others. Companies once realizing this must keep up to date in order for technology to help them become more efficient, thus making them more successful. FORCES IN MACRO ENVIRONMENT CAN BE RELATED. THEREFORE, IT IS IMPORTANT TO MONITOR SUCH FORCES INDIVIDUALLY AND IN RELATION TO OTHERS.