Discuss how the six macro-environments (demographic, economic, natural, technological, political, and social/cultural) forces may affect the marketing of a drink or food company.
Date Submitted: 09/09/2006 22:38:13
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1442 words)
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1442 words)
Discuss how the six macro-environments (demographic, economic, natural, technological, political, and social/cultural) forces may affect the marketing of a drink or food company.
Companies and their suppliers, marketing intermediaries, customers, competitors, and publics all operate in a macro-environment of forces and trends that shape opportunities and pose threats. Within the rapidly changing global picture, the firm must monitor six major forces: demographic, economic, natural, technological, political-legal, and social-cultural. Although described separately, marketers must pay …
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…of the central features of U.S. society. It must also continue to monitor the cultural environments of the other countries in which it does business.
Conclusion
Successful companies realize that the marketing environment presents a never-ending series of opportunities and threats. The major responsibility for identifying significant changes in the macroenvironment falls to a company's marketers. More than any other group in the company, marketing managers must be the trend trackers and opportunity seekers.
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