Discuss how the behavioural sciences might help in understanding buyer behaviour and through this the development of successful marketing programmes. 3147 word essay.
Date Submitted: 10/12/2004 11:26:07
Category: / Business & Economy / Marketing and Advertising
Length: 11 pages (3114 words)
Category: / Business & Economy / Marketing and Advertising
Length: 11 pages (3114 words)
Consumer BehaviourSid00129097
Discuss how the behavioural sciences might help in understanding buyer behaviour and through this the development of successful marketing programmes
Throughout this assignment I plan to discuss, analyse and evaluate 10 of the behavioural sciences and relate them to successful marketing programmes.
I plan to explain what consumer behaviour is, then analyse 10 points of consumer behaviour, then conclude my findings.
What is consumer Behaviour?
"Using Behaviour as a means of segmentation, buyers are divided …
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…I have discussed are interlinked. Companies must be aware that changing one of the factors I have listed may adversely affect other factors involved. Therefore careful planning is essential for any company to achieve a successful marketing programme.
References
Armstrong and Kotler (2000 5/e) Marketing: an introduction, Prentice Hall USA
Chisnall (1997 3/e) Consumer Behaviour, McGraw Hill Book Company, GB
Wright, R (1999) Marketing: Origins, Concepts, Environment, Thomson Learning, GB
www.fas.oice.utoronto.a/bdurell/3506abd.htm
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