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Difficulties and complexities of a western European marketing firm researching in an eastern European country, and how the can be overcome. In its final decades of its existence, the Soviet Union consisted of 15 Socialist Soviet Republics (SSR). Three of these in particular shared some common history and were referred to as the Baltic Republics. They are all independent countries now, only very loosely organized under the heading Commonwealth of Independent States. On December 21, 1991, 11 of the 15 …

…as well as the market economies of the West are faced with an unprecedented situation, for which there are few guide posts. Both parties are only gradually gaining experience in how to adjust to the new realities. Until the time comes where both systems are closely intertwined, it is important to listen to each other, carefully observe environmental change, and to attempt to develop new approaches which are beneficial to and in harmony with society.