Development of Chunlan multinational operation
. Development of Chunlan multinational operation
Chunlan is an international high-tech big company operating on production, research, investment and trade. It has a gross capital of 14 billion RMB and a net capital of 8 billion RMB. It is among the 50 largest enterprises in China. Major products include electric appliance, bicycle, machinery, electronic information, etc. Chunlan has set up ten overseas branches in USA, Japan, France, Singapore, etc., which forms 5 operating zones of Europe, America, Middle East, Southeast …
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…ventures in 1997 first in Argentina, then in Europe, Middle East and Southeast Asia. Chunlan experienced three stages of product export, global sales network, and technology export. It is an approach of steady advancement. Through cross-country operation, Chunlan realized company scale expansion within a short time period. It has been strengthening its comprehensive capability and expanding the brand advantage. It has become a true influential global enterprise. Its multinational operation mode is worthy of further study.
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