Describes marketing scheme of Nike and Michael Jordan
Date Submitted: 11/25/2001 02:59:11
Category: / Business & Economy / Marketing and Advertising
Length: 9 pages (2532 words)
Category: / Business & Economy / Marketing and Advertising
Length: 9 pages (2532 words)
Table of Contents
Page NumberTopic
2Introduction/Brief History of Nike
3Signing First Endorsers
5Michael Jordan
6The Jordan Empire
7The Jordan Brand
10Conclusion
Introduction
Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: "If you have a body, you are an athlete!" (NikeBiz) This way of thinking is how Nike conducts every aspect of their business. Every person is a potential athlete or "consumer". This is a common term when used …
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…the Swoosh." Sports Illustrated. 16 August, 1993: 53-73.
Armstrong, Gary and Kotler, Phillip. Principles of Marketing: Ninth Edition. Upper Saddle, NJ: Prentice Hall, 2000.
ONLINE SOURCES:
NikeBiz. "History" (27 November, 2001) http://www.nikebiz.com/story/hist_our.shtml
NikeBiz "Our Chronology" (2001) http://www.nikebiz.com/story/chrono.shtml
NikeBiz "Shoe Evolution" (2001) http://www.nikebiz.com/story/pr_tech.shtml
NikeBiz "Marketing Innovations" (2001) www.nikebiz.com/media/markinnov.shtml
NikeBiz "Beyond Shoes" (2001) http://www.nikebiz.com/story/pr_beyond.shtml
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