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Defining Marketing - MKT 421

Date Submitted: 09/10/2006 05:40:42
Category: / Science & Technology / Transportation
Length: 7 pages (2026 words)
Abstract Every one knows that television commercials are advertisements and a company's way of marketing their product; but advertising is just a part of the marketing strategies and tactics used by the influx of businesses such as soft drink distributors, car dealerships, athletic shoe manufacturers, and fast food restaurants to get you (the consumer) to buy or use their product. So if advertising is just a piece of marketing, what is marketing? This paper will …
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…For whom the taco bell tolls. Retrieved April 1, 2006, from: http://www.snopes.com/radiotv/tv/tacobell.asp Porterfield, E., & Berliant, A. (June 16, 1995). The News Tribune. Retrieved April 1, 2006, from: http://www.marlerclark.com/news/jackbox2.htm Taco Bell.com (February 11, 1999). Chihuahua spurs wacky wedding proposals for valentine's day. Retrieved April 1, 2006, from: http://www.tacobell.com/ourcompany/press/vday.htm Wendy's International. (May 10, 2005). News Releases. Retrieved April 1, 2006 from: http://www.wendys-invest.com/ne/wen51005.php
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