Daimler Chrysler's market strategy
Date Submitted: 11/16/2000 22:31:38
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (691 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (691 words)
Introduction: Daimler and Chrysler which have recently merged to form the company Daimler Chrysler resulted in the company becoming the fifth largest auto maker in the world with an estimated annual revenue of $130 billion. This merger resulted in a workforce of 421, 000 employees worldwide.
Mission: Our companies share a common culture and mission. We are both clearly focused on serving the customers by building world class cars and trucks. Task Environment: Competitors, customers, strategic allies, suppliers, …
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…how its Task Environment, Workforce Diversity and Total Quality Management can have a profound effect on the organization. In order for such a corporation to remain a leader in its field, it must stay growth oriented and constantly have contingency plans to overcome turbulence. Another important factor is the type of strategy that it follows. McDonald's, Daimler Chrysler and Benz follow an analyzer type of strategy, constantly introducing new products while defending their existing products.
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