Customers perspectives in a service organisation
Date Submitted: 03/21/2004 12:42:23
Category: / Business & Economy / Marketing and Advertising
Length: 21 pages (5819 words)
Category: / Business & Economy / Marketing and Advertising
Length: 21 pages (5819 words)
CONTENTS
Part one: - Analysis
1. What is Service?<Tab/><Tab/><Tab/><Tab/><Tab/><Tab/><Tab/><Tab/>01
2. Nature of Service (Intangibility) and Direct Customer Contact<Tab/>01
3. The Customer Perspective<Tab/><Tab/>&…
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…James G Barnes Journal: Managing Service Quality Year: 2003 Volume: 13 Number: 3 Page: 178 -- 186 DOI: 10.1108/09604520310476445 Publisher: Emerald Group Publishing Limited
4. Seeing Things from the Customer's Perspective
http://www.easytraining.com/customers.htm
5. http://www.marketingprofs.com
6. Title: What information do customers use when choosing a restaurant?
Author(s): Marta Pedraja; Jesús Yagüe Journal: International Journal of Contemporary Hospitality Management Year: 2001 Volume: 13 Number: 6 Page: 316 -- 318 Publisher: Emerald Group Publishing Limited
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