Customer value for B2C
Date Submitted: 11/25/2004 09:54:30
Category: / Business & Economy / Marketing and Advertising
Length: 12 pages (3435 words)
Category: / Business & Economy / Marketing and Advertising
Length: 12 pages (3435 words)
Executive Summary
There is no accurate and certain answer to define customer value and how much a customer worth is. This report will discuss this issue in detail.
The report is mainly divided into four parts. Part one gives different definitions and viewpoints of customer value from different authors, practitioners and consultants. These definitions are presented in different situations. Part two present several methods to measure customer value. Part three explains the suitable definition, measurement …
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…rious about measuring customer value'.
<http://www.htrends.com/article6715.html>.
15. Youngjohns, Robert. 'We turn innovation into customer value'. Global Sale Operations Sun Micrysystems, Inc. Nov 9 2003 <http://www.sun.com/events/analyst2003/presentations/Youngjohns_WWAC_022402.pdf >.
For appendixes
Appendix A, B, C and D:
'How to measure IT Value'. CIO Insight. Nov 9 2003 <http://common.ziffdavisinternet.com/download/0/2057/0126_whiteboard_screen.pdf>.
Appendix G:
http://members.aol.com/csmsurvey/using.html
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