Critique on an example of public relation: Homepage of iTV.
Date Submitted: 08/16/2004 10:19:19
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1463 words)
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1463 words)
Reason for choosing this PR example
Hong Kong Telecom rolled out Interactive TV (iTV), one of the world's first large-scale video-on-demand (VOD) services at the end of 1997. Citizens will be able to plump themselves on the couch, press a few buttons and order television programs, movies, video games and other content via high-speed telephone lines, delivered whenever they want to view them. A year was passed, this service provided by Hong Kong Telecom is still …
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…opinion is not solidly structured, an accomplished fact tends to shift opinion in the direction of acceptance. These useful information gives surfers an insight to the development of interactive TV industry, allows publics to know more about iTV and Hong Kong Telecom but not just the services provided for iTV users. Publics will have a clearer idea of what interactive TV is about and will be able to make a more sensible judgement or decision.
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