Critical Web Site elements and Web site review of ImageStream.com site
Date Submitted: 01/12/2004 19:49:24
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (858 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (858 words)
Web Site Elements and Review of ImageStream Site
As Patrick Lynch and Sarah Horton put aptly in their Web Style Guide (2002), many of the complex Web site creations from the past few years are like "1960s architecture" making users "wince and wonder how it could ever have been fashionable." ImageStream maintains a simple Web site strategy. The company provides customers with detailed market positioning and technical information about its products and technology solutions. At the …
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…simple, intelligent design that presents the content and navigation tools in an organized and user-friendly manner. The site serves its purpose as an information resource and presents a wide range of products and services by combining product, reseller, technical and corporate information into distinct sub-sites. ImageStream clearly understands that a successful combination of "bricks-and-clicks" will sustain its future growth.
Works Cited
Lynch, P., and Horton, S. (2002). Web Style Guide. New Haven, CT: Yale University Press.
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