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Corporate Social Responsibility (CSR) is a management model that promotes ethical conduct and values for businesses by creating public relations policies to promote these practices to publics and stakeholders. Companies like BP, Shell, Ford, Ricoh and a large number of other multinational and smaller organisations are beginning to, or indeed already have taken the concept of Corporate Social Responsibility (CSR) very seriously. With such high profile corporate disasters as Enron's collapse having significant underlying issues …

…in the area(s) of CSR and PR at present due to the fact that strengthening activity in this area is in many cases suggested to indirectly increase profits: enhancing the company's reputation through public acts of social responsibility. A corporation can publicly announce a strategic commitment to a sensitive region or issue. By doing so, the key publics are more aware of its efforts and therefore see the company in a more positive light.