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INTRODUCTION In terms of market behavior Bangladesh is in transition. Neither consumers nor producers are to be seen as absolute king here. The volume of low quality and fake goods prove ignorance and weak bargaining power of the consumers. Again the increase of advertisement of better goods indicates competition in producers level and selectivity of buyers. In Bangladesh competition among the producers as well as consumers' awareness are increasing. Therefore, with the advertisement any item …

…will have to work hard at different levels to reach the goal. Development of a product Safety Council including formulation of product policy with effective and co-ordinate implementation is urgently needed. At the same time update rules, regulations and ordinances on product quality control are to be made and decade long awaited proposed Consumer Protection Law passed in the parliament immediately and enact the same for the greater interests means to ensure the consumer's rights.