Consumer sovereignty
Date Submitted: 10/03/2004 05:28:06
Category: / Business & Economy / Marketing and Advertising
Length: 2 pages (477 words)
Category: / Business & Economy / Marketing and Advertising
Length: 2 pages (477 words)
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…fact influenced, and that they virtually have no sovereignty when it
comes to purchasing decisions. Consumer sovereignty could truly exist in a society
where a consumer could clear his/her mind of all outside influences ,(TV, radio,
newspapers, magazines, etc.), when making a purchasing decision. But as we all know,
this could never happen. And with advertising in every facet of our lives, we have no
choice but to be influenced, meaning having no sovereignty.
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