Consumer attitude towards the services of Gulf Air Airline of Qatar
Date Submitted: 12/18/2003 00:44:32
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2834 words)
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2834 words)
Gulf Air, Road to Excellence
To better understand the attitudes of travelers towards the overall services of Gulf Air in Qatar, we conducted a survey on October 1995, to discover attitudes of travelers and accordingly organize general findings. We wrote a questionnaire to assist us in the design of the promotional strategy which would induce change and create new and improved image of Gulf Air. (questionnaire Exhibit 1)
Scope and limitations:
The Questionnaire included 28 questions and it …
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