Consumer Behaviour
Date Submitted: 09/09/2006 23:52:45
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2684 words)
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2684 words)
INTRODUCTION
For decades scholars and practitioners have been frustrated by the very capacity of either psychological or marketing models to predict consumer behaviour. It is essential therefore to try to clearly recognise the many problems, in trying to understand consumer behaviour in a precise, reliable and significant way.
'The study of consumer behaviour is at this time seen as a 'behavioural or social science.' There are many that would challenge that this is a …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…this goal.
Consumers' demand for an exciting variety of new products puts ceaseless strain on companies to constantly try and understand consumer behaviour.
Marketing products thus becomes pointless if the marketers are unaware of the consumers' needs and wants. Without the knowledge of the varying areas of behavioural sciences it would be difficult for marketers to identify the characteristics of their consumers and they would be unable to achieve maximum sales and product potential.
REFERENCES
Need a custom written paper? Let our professional writers save your time.