Consumer Behavior
Date Submitted: 09/09/2006 23:24:58
Category: / Business & Economy / Marketing and Advertising
Length: 9 pages (2369 words)
Category: / Business & Economy / Marketing and Advertising
Length: 9 pages (2369 words)
The different ways stores and goods are displayed play a great role for the consumer when out shopping. The sales staff can also influence the costumers a great deal in a purchase decision. It is therefore critical for company's to be aware of all the steps the consumers undergo before actually buying a product.
'Perception is the process by which an individual selects stimuli from his or her environment, organizes (sic) information about those stimuli, …
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…MacInnis, D (2000), Consumer Behaviour, Houghton Mifflin, New York
Loudon, David L and Della Bitta, Albert J (1993), Consumer Behaviour: Concepts and Applications, Mcgraw-Hill, New York
Mowen, John C and Minor, Michael (1998), Consumer Behaviour, Prentice Hall, New Jersey
Schiffman, Leon G and Lazar Kanuk, Leslie (1991), Consumer behaviour, Prentice Hall, New Jersey
Solomon, Michael R, Bamossy Gary and Soren, Askegaard (1999), Consumer Behaviour: A European Perspective, Prentice Hall, London
Wells, William and Prensky, David (1996), Consumer Behaviour, Wiley, New York
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