Compare a product(beer) in two different brand
Date Submitted: 10/26/2004 10:56:25
Category: / Business & Economy / Marketing and Advertising
Length: 7 pages (1857 words)
Category: / Business & Economy / Marketing and Advertising
Length: 7 pages (1857 words)
Introduction
In order to understand the purpose and significance of the integrated communication process, it is useful to compare to brand within the same product category. This report seeks to provide an understanding of the effectiveness on campaign strategies. In doing so, a critique of the contrasting creative strategy and communication objectives will be attained. An insight on target market and market partitioning approach comes into the scope of this report.
Product Category
The product …
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…Fifth edition, McGraw-Hill.
3.<Tab/>Paul Messaris, Visual Persuasion, The role of image in advertising. 1997, Sage Publications.
4.<Tab/>AdNews 28 February 2003
5.<Tab/>Asia Pacific Breweries LTD (Annual Report 2001)
http://www.apb.com.sg/report/01-brews.html<Tab/>
6.<Tab/>Tiger Beer Corporation
www.tigerbeer.com/main
7.<Tab/>Stella Artois Homepage
www.stellaartois.co.uk
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