Commodity Branding
Date Submitted: 09/09/2006 23:00:31
Category: / Business & Economy / Marketing and Advertising
Length: 9 pages (2504 words)
Category: / Business & Economy / Marketing and Advertising
Length: 9 pages (2504 words)
Introduction
A branding program should be designed to differentiate your cow from all the other cattle on the range, even if all the cattle on the range look pretty much alike.
Al Ries
The essence of successful branding is when the brand delivers consistently, a clearly defined, appealing offering that sets it apart from its competitors. Branding does not work in isolation, and is not just related to the development of a name, logo, company …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…amp;gt; "Special Applications", Kevin Lane Keller, Strategic Brand management, pg- 737-740
·<Tab/>Branding Industrial Products, Kevin Lane Keller and Frederick E. Webster Jr.
·<Tab/>Management, IIFT "Can Anything be branded?" Kevin Lane Keller, Strategic Brand management, pg-13-15
·<Tab/>www.intel.com
·<Tab/>www.blonet.com
Need a custom written paper? Let our professional writers save your time.