Colgate-Palmolive Company is a truly global company doing business in over 200 countries over the world.
Date Submitted: 12/05/2003 03:00:06
Category: / Business & Economy / Marketing and Advertising
Length: 11 pages (2914 words)
Category: / Business & Economy / Marketing and Advertising
Length: 11 pages (2914 words)
…
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…-Improve the quality of the Actibrush,
-Reduce the size to more close to manual size
-Have variety colors or features for selection like the manual toothbrush
Price:
-Suggest to implement low price strategy
Place:
-Increase the distribution channel.
-Increase the dentist endorsement.
-Display or sample of information at clinic
Promotion:
-Take reminding advertising programme.
-Maintain the variety premium package,
-New color and feature would help to draw the attention from customer
End of the report
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