Characterize the major promotional methods you are familiar with and then discuss word-of-mouth and buzz marketers.
Date Submitted: 12/28/2004 17:33:22
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (861 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (861 words)
Promotional objectives differ from one organization to another and within companies over time. Marketing efforts can be used in several ways. Promotion aspires to generate knowledge of a product and to encourage demand for a new product. Therefore, lets take a look at some familiar promotional methods, traditional word-of-mouth marketing, and the latest craze amongst the twenty something generation; buzz marketing.
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…expectations. The result of this is that consumers repeatedly recommend the company, always react positively to the products and services it offers and thus purchase and repurchase these products and services.
Reference:
www.promotionworld.com "Problems Businesses Face with Promotion"
www.marketingstrategypros.com "Word of Mouth"
www.cbc.ca Consumers; Market; Buzz marketing
www.cbc.ca "Middleton, Alan. Professors findings on the latest trend: Buzz Marketing."
Khermouch, Gerry and Green, Jeff. "Buzz Marketing." Business Week.
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