Channels of Distribution Marketing 421
Date Submitted: 09/09/2006 22:44:28
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (804 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (804 words)
Channels of Distribution
<Tab/>The channels of distribution of a product or service are often referred to as the "place decision" in regards to the four P's of the marketing mix. The four P's stand for Product, Price, Place, and Promotion. The "place" refers to the location from which the product or service is being distributed. The method of distribution depends on the product or service that is being provided to …
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…an extremely popular, profitable, and successful company.
References
Amazon.com (2004). Methods of distribution for Amazon.com. Research preformed and retrieved the World Wide Web on November 7, 2004 @ www.Amazon.com.
Perreault, W. & McCarthy, J. (2002). Basic Marketing (14th ed.) Retrieved from the UOP electronic readings. McGraw-Hill/Irwin, 2002 New York, NY.
Mohammed, R., Fisher, R., Jaworski, B., & Paddison, G. Internet Marketing (2nd ed.) Retrieved from the UOP electronic readings. McGraw-Hill/Irwin, 2004 New York, NY.
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