Channel of Distribution Analysis of Dell & HP.
Date Submitted: 09/10/2006 02:06:22
Category: / Science & Technology / Transportation
Length: 11 pages (3084 words)
Category: / Science & Technology / Transportation
Length: 11 pages (3084 words)
I. Executive Summary.
Channels of distribution are critical to the success of a manufacturer. A well designed channel creates time, place and ownership utility for the consumer and can augment the manufacturer's product. Distribution channels may move product directly from the manufacturer to the consumer, or make use of intermediaries between the manufacturer and the consumer.
This report consists of two parts: Part 1 explains some of the major concepts relating to distribution channels, and Part 2 …
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Ramstad, Evans. "Computer Savvy: For Dell, Success In China Tells Tale Of Maturing Market" The Wall Street Journal, July 5, 2005
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