Case study of WHSmith
Section Four
1. Variables in the Purchasing Environment
Nowadays, more and more people shop online for convenience and time saving. WHSmith UK Retail, a multi-channel retailer, gets benefits from such environment. It is made up of 553 high street stores, 220 travel stores and WHSmith.co.uk, serving customers on the internet world-wide. The Direct division provides the WHSmith offer across several digital channels wherever and whenever the customers choose to shop, such as shopping with www. WHSmith.…
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…retopics/crm/story/0,10801,68356p2,00.html>
<http://www.computerworld.com/softwaretopics/crm/story/0,10801,68356p3,00.html>
<http://www.computerworld.com/softwaretopics/crm/story/0,10801,68356p4,00.html>
'What we do'. <http://www.whsmithplc.com/grp/company_2.htm>
WH Smith - 10% online discount on purchases. <http://www.ukfrenzy.co.uk/wh-smith.htm>.
<http://www.buy-the-best-online.co.uk/wh-smith.html>
<http://www.whsmith.co.uk/whs/go.asp>
Need a custom written paper? Let our professional writers save your time.