Case Study of an airline in the post 9-11 era, and a marketing analysis of how the airline can gain marketshare
Background: The 9-11 tragedy has left its residual effects on the American
business environment in much the same was as untimely encounter with a skunk leaves its scent behind long after the encounter ends. While the American consumer's confidence in the airline industry is steadily climbing on the polls, the reality is that given the option, many travelers are selecting methods of transportation other than air travel. The result is that the damaged Airline industry …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…etc will put the Continental name in front of the greatest number of consumers in markets that we serve, and maintain a highly visible presence. The Annual Detroit North American Auto Show and Detroit sports teams are examples. Also the Houston Rodeo is currently sponsored; affiliated rodeos on the pro circuit would be an ongoing leverage of this existing expenditures.
1 Http://www.continental.com/company/profile/awards.asp?SID= FFFD6038116847C5A8359E2174DE6ED7
Need a custom written paper? Let our professional writers save your time.