Case Study Report-GM on Star
Date Submitted: 09/10/2006 05:38:35
Category: / Business & Economy / Marketing and Advertising
Length: 21 pages (5700 words)
Category: / Business & Economy / Marketing and Advertising
Length: 21 pages (5700 words)
ABSTRACT<Tab/>4
PART ONE INTRODUCTION<Tab/>4
1.1 HISTORY OF GM COMPANY<Tab/>4
1.2 ONSTAR PRODUCT<Tab/>5
1.3 CASE OVERVIEW<Tab/>5
1.3.1 THE KEY DECISION THE PROJECT TEAM MADE IN 1997 ARE:<Tab/>5
1.3.2 ACHIEVEMENT TILL 2002<Tab/>6
1.3.3 EVALUATION OF DECISIONS OF 1997<Tab/>6
PART TWO KEY PROBLEMS<Tab/&…
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…Paul and W. Rhett (2004) "Services Marketing- An Asia-Pacific and Australian perspective", Prentice Hall.
L. L. Berry & M.S. Yadav (1996), " Capture and communicate value in the pricing of services", Sloan Management Review, Summer 1996, pp. 41-50.
Telecomgroup (2001). "Telematics: How Economic and Technological Forces Will Shape the Industry in the U.S."
Referenced Web Sties:
www.gm.com
www.onstar.com
www.ciber.com
www.bea.gov
www.post-gazette.com
www.autoblog.com
www.auto.163.com (2005)
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