Essay Database

Need an original paper?
Like us on Facebook in December and win FREE subscription to THOUSANDS high-quality essays and term papers
Like us on Facebook in December and win FREE subscription to THOUSANDS high-quality essays and term papers

Case Study - Pearl River Piano Company

Date Submitted: 09/10/2006 04:00:32
Category: / Business & Economy / International
Length: 2 pages (665 words)
History Pearl River Piano Group (PRPG) was established in 1956 by bringing together six small piano shops in Guangzhou. The group of 100 employees produced only 13 pianos that year. After many attempts, Guangzhou technicians were finally satisfied with the tone color and quality of its first manufactured piano, and in a short time it was sold in Hong Kong. It would be twenty years before the factory was able to prove its potential. As a State -owned …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
…en masse. Individual piano keys are hand-checked for precision and balance. Five pairs of ears listen to each piano's tuning, speeding another instrument out the door--and into America's living rooms. Just two years after Pearl River set up a U.S. sales arm, its high- quality, low-priced pianos have snared 10% of the market, and the company vows to capture a 25% share by 2005. It already has won the hearts and minds of some U.S. consumers.
Need a custom written paper? Let our professional writers save your time.