Case Study - Pearl River Piano Company
Date Submitted: 09/10/2006 04:00:32
History
Pearl River Piano Group (PRPG) was established in 1956 by bringing together
six small piano shops in Guangzhou. The group of 100 employees produced
only 13 pianos that year. After many attempts, Guangzhou technicians were
finally satisfied with the tone color and quality of its first manufactured piano, and
in a short time it was sold in Hong Kong. It would be twenty years before the
factory was able to prove its potential.
As a State -owned
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
en masse. Individual piano keys
are hand-checked for precision and balance. Five pairs of ears listen to each
piano's tuning, speeding another instrument out the door--and into America's
living rooms. Just two years after Pearl River set up a U.S. sales arm, its high-
quality, low-priced pianos have snared 10% of the market, and the company
vows to capture a 25% share by 2005. It already has won the hearts and minds
of some U.S. consumers.
Need a custom written paper? Let our professional writers save your time.