Case History - DELL. This case study has been created by the author, analysing DELL's business model.
Date Submitted: 07/06/2004 20:43:39
Category: / Business & Economy / Marketing and Advertising
Length: 11 pages (3008 words)
Category: / Business & Economy / Marketing and Advertising
Length: 11 pages (3008 words)
Contents
Case History<Tab/>2
Introduction<Tab/>2
Key Marketing Principles<Tab/>3
Application<Tab/>4
Justification<Tab/>6
The Direct Business Model<Tab/>7
Harnessing the Internet<Tab/>7
Low-Cost Leader<Tab/>7
Market Segmentation<Tab/>8
Business-to-business Market<Tab/>9
Customer Relationships&…
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J. Maguire, "Case Study: Dell.com", ecommerce-guide.com, 03-03-2003 http://ecommerce.internet.com/news/insights/trends/article/0,,10417_2013731,00.html
X. Xu, "Customer Value and Supply Chain Management", Presentation for Dell's Direct Model, 2003 http://student.bus.olemiss.edu/files/Womer/mgmt579/xu.ppt
M. Schrage, "The Dell Curve", Issue 10.07, July 2002,
http://www.wired.com/wired/archieve.10.07/dell_pr.html
http://www.dell.com
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