Carrefour Marketing strategy in China
Date Submitted: 12/13/2003 19:49:34
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1424 words)
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1424 words)
Carrefour: Cheap and Good? People in Tianjin often say exaggeratively that, among the shopping bag carried by pedestrians, eight or nine out of ten are printed with the labels of Carrefour. In the view of local people, Carrefour is a synonym for cheapness and convenience.
The word Carrefour means crossroad in French. The first Carrefour supermarket is located at a crossroad. This is the origin of the name of this supermarket chain. The business concept …
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…attention to the complaints of the customers and continued chatting with others, keeping customers waiting. Such an event spoiled the image of Carrefour, but the supermarket did not give timely punishment to the driver. Furthermore, the frequent shortage of some commodities might be ascribed to the improper functioning of the supply centers of Carrefour.
As of now, there are more than 20 Carrefour supermarkets in Beijing, Tianjin, Shanghai and Shenzhen. The latest one is in Fuzhou.
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