Calvin Klein Crosses the Line.
Date Submitted: 09/10/2006 02:37:14
Category: / Science & Technology / Engineering
Length: 3 pages (952 words)
Category: / Science & Technology / Engineering
Length: 3 pages (952 words)
A chiseled man stands alone. His muscles bulge through a tight white t-shirt that subtly defines his silhouette. The positioning of his arms, hands, legs, and even the way his head is directed right at the camera, implies that there is more to this advertisement than the two words stamped across his chest...Calvin Klein.
Advertising today is very strategic and precise. As societal norms evolve over time, advertising seems to be the driving force …
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…our culture and this is still socially acceptable.
<Tab/>By pairing these three articles with the Calvin Klein advertisement, it is clear why this advertisement is used today. Through the use of examining the history of provocative advertisements, company tactics, and feelings evoked by advertisements, it is apparent that advertising has evolved over time to coincide with social norms. These norms are deemed acceptable by society, thus shaping culture through advertising.
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