CROSS CULTURAL MARKETING ON THE INTERNET-Tutorial Major Assignment for Marketing
Date Submitted: 03/17/2004 00:36:06
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1330 words)
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1330 words)
Just because Internet access is available in almost all parts of the world, it doesn't mean that your organisation's Web site will reach all potential international customers. Just like any market or community, each country needs to be targeted strategically. For an organisation to go global on the Internet really means going local in each geographic area because people respond to marketing messages through their own cultures. Marketers need to present messages that different cultures …
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…every language (Zeff & Aronson, 1999). The Internet is all about community, and marketers are now seeing that advertising on the Internet makes it easy, cost effective and efficient to reach their target market in whatever country they live in, language they speak or culture that they are born into.
REFERENCES
Schreiber, A.L., Multicultural Marketing, 2001, NTC Business Books,
Chicago, USA
Zeff, R. & Aronson, B., Advertising on the Internet, 1999, John Wiley
and Sons, Inc, Canada
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