CONSUMER BEHAVIOUR -Store atmosphere to generate specific influences.
Date Submitted: 09/09/2006 23:30:54
Category: / Business & Economy / Marketing and Advertising
Length: 40 pages (11098 words)
Category: / Business & Economy / Marketing and Advertising
Length: 40 pages (11098 words)
Table of contents
EXECUTIVE SUMMARY---------------------------------------2<Tab/>
1.<Tab/>INTRODUCTION-------------------------------------------------3
2.<Tab/>BACKGROUND RESEARCH----------------------------------3
2.1<Tab/><Tab/>Store Atmosphere--------------------------------------------------3
2.2<Tab/>Customer Experience----------------------------------------------6
3.<Tab/>ANALYSIS SECTION--------------------------------------------7
3.1<Tab/>Nirankar Indian Restaurant---------------------------------------8
3.2<Tab/>Bhoj Indian Restaurant------------------------------------------10
4.<Tab/>CONCLUSION---------------------------------------------------14
<Tab/&…
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…Best,R.J., Coney,K.A., Consumer Behaviour- Implications for marketing strategy, 5th edition, 1992, Irwin, USA
http://www.indianrestaurants.net.au/
http://www.arraydev.com/commerce/JIM/0207-03.htm
http://www.wzw.tum.de/ml/consumer.pdf
http://www.dpi.qld.gov.au/businessservices/11374.html
http://www.the-infoshop.com/study/mt18232_pizza_pasta_uk.html
http://www.wzw.tum.de/ml/consumer.pdf
http://www.bhoj.com.au/templestowe/templestoweframes.html
www.nirankar.com.au/
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