Buyer Behaviour in Australia's Beer Industry - accomplished for the class requirement: use one or two theories addressed in Buyer Behaviour course to analyse an Australia Industry.
Date Submitted: 07/14/2002 18:32:53
Category: / Business & Economy / Marketing and Advertising
Length: 8 pages (2237 words)
Category: / Business & Economy / Marketing and Advertising
Length: 8 pages (2237 words)
Table of Content
1. Introduction3
2. Culture4
2.1 Values and Believes4
2.2 Rituals5
2.3 Myths6
3. Reference groups7
4. Conclusion11
5. Bibliography12
1. Introduction
As world's ninth biggest beer market, Australia consumes about 1720 million litres of beer every year. (Australian Bureau of Statistics, 2002) Just go through some of the tourist web sites, pubs, beaches and football games are always suggest as three must go activities if one wants to claim he/she has really been Australia.
While the beer is treated as ultimate enjoyment …
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…Rim Edition, Thomson
Schiffman, L., Bednall, D., Cowley, E., O'Cass, A., Watson, J., Kanuk, L. (2001), "Consumer Behaviour" 2nd Ed., Sydney, Prentice Hall
Schiffman, L.G. and Kanuk L.L (1978), "Consumer Behaviour", Englewood Cliffs, N.J.
Social Issues Research Centre. "Social and Cultural Aspects of Drinking" (2003)
http://www.sirc.org/publik/drinking3.html
Accessed: 3 October 2003
Widing, R., Sheth, J.N., Pulendran, S., Mittal, B. and Newman, B.I. (2003), "Customer behaviour: consumer behaviour and beyond", Southbank, Victoria.
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