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Q3) Buy-Grid model? Why is it important in decision making? What is the indication? Supplier Evaluation An important job of the purchasing agent is to evaluate potential suppliers and their offerings. The effects of purchasing on a firm's competitive ability are great, so companies pay close attention to how they evaluate suppliers. Marketers must also understand the process, for them the ones being evaluated. Understand the process is like understand the rules of any games; …

…The lower probability of success when starting later in the process is also due to the fact that buyers become committed to a course of action over the process of making the decision, and that course often leans towards alternatives presented early in the process. When buyers don't have experience, marketing strategies can provide buyers with the information they need to make a decision. Marketers consider how buyers use that information to be very important.