Business to business Marketing
Date Submitted: 10/13/2004 00:16:59
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2652 words)
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2652 words)
BUSINESS TO BUSINESS MARKETING - ASSIGNMENT NO. 1
Marketing has been refined as a function that concerns all activities impacting on a customer (Gronroos 1990). It is the process of planning and executing the conception of ideas, and the pricing, promotion and distribution of goods and services. A company operates in a dynamic environment and researches and understands its customer, in order to design a marketing mix that exerts influence over the market, causing a reaction from …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…PDoyle, P. (2000) 'Value-Based Marketing', John Wiley & Sons Ltd.
References (not in a specific order)
"PGummesson 'Total Relationship Marketing' (1999)
"PZeiger (1999)
"PFord (1997)
"PPalm (1996)
"PBrassington and Pettitt (2000)
"PAnderson and Narus (1999)
"PKrol (1999)
"PHakansson (1983)
"PBaker (1991)
"PLuffman (1974)
"PGronroos ( 1990)
"PCunningham and White ( 1974)
"Pwww.volvo.com
"Pwww.michelin.co.uk
"PAnderson, J.C., Narus, J.A. (1999), 'Managing marketing offerings, ch. 5 in Business Marketing Management, Prentice Hall.
Appendices
i) The Sheth Integrated Model of Industrial Buying Behaviour, P.W. Turnbull, Birmingham Business School.
Need a custom written paper? Let our professional writers save your time.