Business to Business Marketing. Industry: Laser Printer market
Date Submitted: 09/09/2006 23:42:22
Category: / Business & Economy / Marketing and Advertising
Length: 26 pages (7149 words)
Category: / Business & Economy / Marketing and Advertising
Length: 26 pages (7149 words)
Table of Contents
Introduction<Tab/>4
Market Environment<Tab/>5
Market Segments<Tab/>11
Product Offering<Tab/>14
Organizational Strength & Weakness<Tab/>15
Product Positioning<Tab/>17
Adoption Cycle<Tab/>18
Product(s) Life Cycle<Tab/>20
Ansoff Product Matrix....................................20
BCG Matrix................................................21
Bowman's Strategy Clock.................................22
Market Share......................................................23
Sales Forecast....................................................23
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31)<Tab/>Tutor 2U digital learning resources: distribution - channel strategy
<Tab/>Available from: http://www.tutor2u.net/business/marketing/distribution_channel_strategy.asp
32)<Tab/>Tutor 2U digital learning resources: promotion - push and pull strategy
<Tab/>Available from: http://www.tutor2u.net/business/marketing/promotion_pushpull.asp
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