Business Plan
Date Submitted: 03/30/2002 21:29:36
Category: / Business & Economy / Marketing and Advertising
Length: 12 pages (3199 words)
Category: / Business & Economy / Marketing and Advertising
Length: 12 pages (3199 words)
Location- Sunshine coast, Queensland, Australian
Mission Statement - Our Floaties are of a high standard quality, with a unique self power system and are good value for money. We offer a better that average service, with a friendly smile and we guarantee your satisfaction.
Major strategic and financial objectives -
We would like to expand into international markets in the long-term future to maximize sale that will be affected by seasonal change.
We offer a …
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…first few quarters because we just started our business and we did not know how big our market is. Firstly, we can reduce some marketing research such as newspaper advertisement, TV advertisement and magazine advertisement after four quarters' marketing research. Theses marketing research will cost a lot. Secondly, we also can reduce the time of the advertisement in quarter 7 and 8 because customers know our products a lot from the advertisement.
Appendix A: Resumes of Principals
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